Five hundred years of the same game.
Every era had its own cheap channel, and every era paid whoever found it first. Only the medium changes.
Follow the line
Alt Marketing® · turning brands into movements
Turning brands into movements.
Thesis →Modern marketing
is a race to the bottom.
The art of marketing has been forgotten. Most companies are squabbling for attention through a handful of channels which they pay more for every year.
But that was never the point. It’s actually about building a relationship with the customer by showing them that you understand them and the problems they face.
Brush past them
The medium changes. The mechanics don’t.
Pre-industrial
before 1800
- Focus
- Reputation & trust
- Medium
- Word of mouth
- Goal
- Belonging
Print & industry
the 1800s
- Focus
- Awareness at scale
- Medium
- Newspapers & posters
- Goal
- Demand
Broadcast
1920s–70s
- Focus
- Mass emotion
- Medium
- Radio & television
- Goal
- Desire
Direct & database
1970s–90s
- Focus
- Measurable response
- Medium
- Mail, phone & CRM
- Goal
- Conversion
Search & social
2000s–2010s
- Focus
- Intent & identity
- Medium
- Feeds & results pages
- Goal
- Clicks
Now
you are here
- Focus
- Underpriced attention
- Medium
- Wherever the crowd isn’t yet
- Goal
- Movements
How we help.
How we support you, end to end: the early bets and the base they compound on.
AISO: AI Search OptimisationGet recommended by ChatGPT, Claude and Perplexity. We optimise your copy and structure so AI engines surface you first.
SEOTechnical audits, keyword mapping, programmatic pages, Google Maps and local domination. Rank where your customers actually look.
AutoboticThe automation layer under everything else: the bots that run your outbound, posting and follow-up without you touching them.
Automated LinkedIn Relationship ManagerOutbound, connection nurture and relationship management on LinkedIn. Running continuously, without you.
Automated Social Media ManagerConsistent, on-narrative posting across Instagram, Facebook and X. Your presence never sleeps.
Email Outreach BotsCold outreach, drip nurture and inbox management. Validated lists, sequenced campaigns, automated follow-through.
Mento MessageWhatsApp at scale: broadcast campaigns, one-to-one sales conversations and support that answers in seconds.
Copy StudioEvery format: web, ads, email, scripts. Copy that persuades because it knows who it’s speaking to.
Virality InstituteWe track who’s going viral right now and recruit them the same week. A live guild of proven viral velocity, not stale follower counts.
Affiliate MarketingNot baked influencers. Our people, freshly viral. We work with the creator directly and hand them your narrative.
Ad OptimisationGoogle, Meta and LinkedIn. Bottom-funnel targeting, customer-match audiences, indefinite remarketing, to triple your ad-spend ratio.
Guerrilla MarketingUnconventional stunts and attention hijacks in the physical and digital world. The campaigns nobody else will think of.
Media PromotionEarned articles and coverage through cultivated journalist relationships.
Events ManagementLaunches, dinners and activations end to end, run on our own events software, from guest list to check-in to follow-up.
Video SansCinematics, trailers and video production. Storytelling that looks like film, not content.
Golden FableNarrative engineering. We mythologise your company and build the story people want to live inside.
Book a call.
Tell us where you are and we’ll come back with three channels worth testing.
Work with us.
One of the sharpest marketing teams you can put on a problem: strategy, creative and automation under one roof.
Tell us your category and we’ll come back with three channels worth testing.